“What is Trademark Registration?” There are a few more questions we need to answer before the question. These; “What is a Brand?” and “How Important Is the Brand Name?
People who want to be entrepreneurs and realize their dreams produce a new and creative idea and desire to implement it. While fueled by this desire, they are also afraid by harboring many negative emotions such as failure. For example; Like every entrepreneur, you have produced a product and you want it to be heard all over the world? Do you trust your product and expect people to share the same trust with you and that your product will never be forgotten? Or there are many companies that serve the same purpose as you and you are brooding on how to get out of them? Take a deep breath and calm down… Your answer is right here.
If you want to be remembered, you have to find a brand name. So what is the brand?
If you want people to ask for your product or service, you have to have a brand. If you have a brand and it is liked, people recommend it to an acquaintance and to other people; your product spreads by word of mouth and you are recognized. So “What Brand?”. You have established a business for your product and the signs that distinguish the products and services of this business from your competitors in the free market are called trademarks. Your unbranded product or service is forgotten and cannot be found by people even if it is beautiful.
Trade name and brand are often confused with each other in Turkey. But these two terms are actually different from each other. While your brand is not your trade name, your trade name is not your brand. We have just defined the concept of brand. Trade name, on the other hand, is the name that distinguishes companies or businesses from each other. Another difference between the two terms is where they are given. While you can get your title from tax offices or registered chambers of commerce; You get your trademark registration from the Turkish Patent and Trademark Office.
In the developing world, people are in a position to serve consumers in line with their wishes by producing what they want in line with their research. Whether they want it or not, this situation creates a competition among them in the market and everyone strives to stay afloat. While the company with a name, namely a brand, wins; Even if your product is of higher quality than its own, if you do not have a distinctive feature, that is, your identity, unfortunately, you do not have a chance in the competitive environment. You are unknown, you will never grow, and in time you will be erased…
In the developing world, people are in a position to serve consumers in line with their wishes by producing what they want in line with their research. Whether they want it or not, this situation creates a competition among them in the market and everyone strives to stay afloat. While the company with a name, namely a brand, wins; Even if your product is of higher quality than its own, if you do not have a distinctive feature, that is, your identity, unfortunately, you do not have a chance in the competitive environment. You are unknown, you will never grow, and in time you will be erased…
If we said in our article about design registration that our design should have original, innovative and distinctive features, the same applies to your brand name. Your brand name is your guarantee, your authentic value, your mark of recognition, your advertisement, and your reputation. In short, your brand is everything you need. So what could the brand name be?
-Your name or name-surname initials
-Your partner, if any, a combination of your names that you will create with him
-Letters, numbers that have meaning or not for you (year, license plate number, your age, etc. examples can be multiplied in this regard) or a combination of these two
- It can be a figure (meaningful or meaningless) drawn with graphics.
In short, your brand name; It can be any number, drawing or letter that introduces you, proves that you are of high quality by proving to the consumer that you are memorable, distinctive and different. As long as it's original!
A Brand Story: BEYMEN
Today, I think there is no one who has not heard of the BEYMEN brand. Currently appealing to both men and women, BEYMEN is a brand belonging to the Boyner Group. But when you read it, you will see that the story of the name is a bit interesting… The brand determines its target audience as men when it first comes out. Naturally, when they decide to step into the merchandising sector, the people who attend the meeting, as you guessed, are of course “BEY”. They said, “We are thinking of doing this internationally as well. It should also have an international identity”. That's when they added the word "MEN", which means "man" in English, to the end, and they found the brand "BEYMEN", which appeals to high segments in the ready-made clothing industry today. As you can see, your brand name is like your identity. Besides being free to create it,
